In 2025, video is the king of marketing. With 87% of businesses using video as a marketing tool, according to Wyzowl, videography for small businesses is no longer optional—it’s essential. Videos captivate audiences, build trust, and drive engagement, making them a powerful way for the 33.2 million U.S. small businesses U.S. Chamber of Commerce to stand out.
This post explores five types of videos to supercharge your small business marketing, from storytelling to social media reels. Plus, discover how AM Marketing Agency can bring your vision to life with professional videography.
Brand storytelling videos share your business’s “why”—your mission, values, or origin story. These videos create an emotional connection, making your brand memorable. For example, a local bakery could showcase its family-owned roots or commitment to sustainable ingredients.
A 2024 HubSpot study found that 62% of consumers feel more connected to brands after watching storytelling videos. For small businesses, these videos build loyalty and set you apart in a crowded market.
Product demo videos showcase your offerings in action, highlighting features and benefits. Think of a fitness studio demonstrating a new class or an e-commerce store showing how a gadget works. According to Wyzowl, 71% of consumers say product videos help them make purchasing decisions. These videos boost conversions by answering questions before customers ask.
Testimonial videos feature happy customers sharing their experiences. They’re social proof that builds trust. A 2023 BrightLocal study revealed that 82% of consumers trust video testimonials as much as personal recommendations. For small businesses, a short clip of a satisfied client can turn prospects into buyers.
Behind-the-scenes (BTS) videos humanize your brand by showing the people and processes behind your business. A coffee shop might share baristas crafting latte art, or a retailer could highlight eco-friendly packaging. A 2024 Sprout Social report notes that 66% of consumers engage more with authentic BTS content, making it ideal for building connection.
Short, snappy reels dominate platforms like Instagram and TikTok. These 15–30-second videos are perfect for showcasing products, sharing tips, or jumping on trends. With 60% of Gen Z preferring video content on social media, per Google, reels are a must for small businesses targeting younger audiences.
At AM Marketing Agency, we craft videography for small businesses that drives results. Take our client, UrbanGlow Boutique, whose sales were stagnant due to low engagement. After we produced a mix of storytelling videos, product demos, and Instagram reels, their website traffic surged by 30%, and social media engagement doubled in four months.
Our process starts with understanding your brand and goals. We then script, shoot, and edit professional videos tailored to your audience, optimized for platforms like YouTube, Instagram, or your website. From concept to final cut, AM Marketing Agency delivers videos that captivate and convert, backed by insights like the 87% of businesses leveraging video Wyzowl.
Videography for small businesses is a powerful tool to engage customers and boost brand awareness. By using brand storytelling, product demos, testimonials, behind-the-scenes content, and social media reels, you can create a lasting impact.
Ready to elevate your marketing? AM Marketing Agency is here to help. Book a free videography consultation today to craft videos that make your small business shine in 2025.
p: (323) 746-8267 | e: contact@amagency.co