Visuals are the heartbeat of e-commerce. With 80% of online shoppers saying product images heavily influence their buying decisions, according to BigCommerce, product photography for e-commerce is a make-or-break factor for small businesses. Stunning photos don’t just showcase your products—they build trust, spark desire, and drive conversions.
For the 33.2 million small businesses in the U.S. U.S. Chamber of Commerce, high-quality product photography can set your e-commerce store apart in a crowded market. This post covers common photography mistakes, five actionable tips for better visuals, and how AM Marketing Agency can elevate your brand.
Poor product photos can tank your sales. Here are three mistakes e-commerce businesses often make:
Poor Lighting: Dim or uneven lighting makes products look unappealing. A 2023 Shopify study notes that 67% of shoppers avoid products with poorly lit images.
Low Resolution: Blurry or pixelated photos scream unprofessional. High-resolution images are critical, as 75% of consumers judge credibility based on visuals, per a Stanford study via Kinesis.
Inconsistent Backgrounds: Cluttered or mismatched backgrounds distract from the product, reducing trust and focus.
Avoid these pitfalls to ensure your products shine and inspire confidence.
Ready to create visuals that sell? Follow these five tips to improve your product photography for e-commerce:
Use White Backgrounds: Clean, white backgrounds keep the focus on your product and align with platforms like Amazon and Etsy. They also improve consistency across your store.
Show Multiple Angles: Display products from different perspectives to give shoppers a full view. A 2024 Baymard Institute study found that 70% of users want multiple angles before buying.
Optimize Lighting: Use soft, diffused lighting to highlight details without harsh shadows. Natural light or affordable ring lights work well for small businesses.
Incorporate Lifestyle Shots: Show products in use (e.g., a mug on a cozy desk) to help customers visualize ownership. This boosts emotional connection and sales.
Edit for Polish: Use tools like Adobe Lightroom or Canva to adjust brightness, contrast, and cropping. Clean edits enhance professionalism without breaking the bank.
These tips create eye-catching photos that drive clicks and conversions.
While DIY photography is budget-friendly, professional photography delivers unmatched results. Professionals bring expertise in lighting, composition, and editing, ensuring your products look their best. A 2023 BigCommerce report found that stores with professional photos see 30% higher conversion rates than those with amateur images.
Professional shots also save time, letting you focus on running your business. Plus, they’re optimized for e-commerce platforms, meeting strict guidelines for resolution and formatting. For small businesses, investing in pro photography is a game-changer for credibility and sales.
At AM Marketing Agency, we specialize in product photography for e-commerce that drives results. Take our client, CoastalCraft Jewelry, whose blurry DIY photos hurt sales. After our professional shoot—featuring white backgrounds, lifestyle shots, and crisp editing—their conversion rate jumped 35%, and cart abandonment dropped by 20% in three months.
Our process starts with understanding your brand and products. We then create tailored visuals, from studio shots to lifestyle images, optimized for your e-commerce platform. Whether you sell jewelry or home goods, AM Marketing Agency delivers photography that converts, backed by insights like the 80% of shoppers prioritizing images BigCommerce.
Product photography for e-commerce is your secret weapon for standing out and boosting sales. By avoiding common mistakes, following our five tips, and considering professional photography, you can create visuals that captivate and convert.
Ready to transform your online store? AM Marketing Agency is here to help. Contact us for a free photography consultation to craft stunning product images that drive results in 2025.
p: (323) 746-8267 | e: contact@amagency.co